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Founders, Storytelling Doesn’t Mean Turning LinkedIn Into a Therapy Session Let’s get one thing straight. Sharing your story isn’t the same as sharing your life. But that’s what most founders miss. They hear “vulnerability builds connection”... And suddenly, their content becomes a confessional. You’ll see it everywhere: → “My marriage fell apart while I was building my startup.” → “I lost everything in my first SaaS business.” → “I hit rock bottom, panic attacks, debt, burnout.” → “I had a traumatic childhood, and here’s the unfiltered story.” They bare it all in one post. Why? Because they think raw = real = respected. But here’s the truth: Oversharing doesn’t build trust. It blurs your positioning. When you spill without structure, you don’t sound like a leader. You sound like a journal entry. The audience doesn’t walk away with a message. They walk away remembering the mess. They don’t see your vision. They see your vulnerability... without a point. And that’s when things backfire. So what do founders do next? They recoil. They shut up. They swing to the other extreme: Only talk wins, features, metrics, press. → “We closed a $500k contract.” → “New version launching next month.” → “Meet our new advisor—ex-Google.” Now you’re playing it safe. Clean. Polished. Predictable. And forgettable. Because now, you sound like every other founder trying to impress VCs and clients with vanity stats. Here’s what no one tells you: The goal isn’t to be emotional or emotionless. It’s to be intentional. Your founder story is your moat—when told with clarity, context, and purpose. Not to trauma-dump. Not to play it cool. But to create connection with direction. That’s the key difference. The Story That SticksYou don’t need to share everything. You need to share what shifts perspective. Not the whole battle. Just the scar—and what it taught you. Start here: → What broke, and what it revealed? → What belief drives how you build? → What turning point shaped your leadership? Strip out the fluff. Keep the fire. That’s how your story hits. Because no one can copy why you’re building. No one else has your lens. No one else has your lesson. That’s what earns attention. That’s what builds memory. We don’t follow brands because they “opened up.” We follow brands that show us what’s possible. → Tell us how you navigated a brutal setback—and what it built inside you. → Tell us how a hard decision shaped your culture—and what you won’t compromise on now. → Tell us why you walked away from something safe—and what you’ve bet everything on instead. Not to impress. Not to cry for help. But to lead with story. Here’s the Bottom LineIf you tell your story just to be vulnerable, you’ll lose the plot. If you avoid it altogether, you’ll lose your edge. But if you tell it with purpose— If you craft the fire and the lesson— Your story becomes someone else’s turning point. They’ll remember your words when they hit their own wall. They’ll remember your reason when they choose a vendor. They’ll remember you, long after your launch. Because the founder who knows how to tell their story right— Doesn’t need to scream for attention. They earn it. And in a market where everyone sounds the same, That’s your most unfair advantage.
Everyone’s Complaining About LinkedIn Reach, But I’m Not. Here’s Why. Right now, you’ll see countless creators crying over their LinkedIn reach dropping. “My posts aren’t getting likes!” “No one's seeing my stuff anymore!” But me? I’m smiling. Because I know the truth: LinkedIn isn’t dying, it’s evolving. What used to work (generic carousel posts, AI-written fluff, and engagement bait) is getting buried. LinkedIn is finally rewarding what actually moves the needle: Real expertise over generic “thought leadership”Personal stories with actual depthEducational content that’s both smart and entertainingConversations that speak to a specific audience—not everyoneAnd that’s good news for people like us. If you’re trying to “go viral,” you’re playing the wrong game. But if you’re here to build real relationships and win business, this is the best time. Let me show you what’s working for me and my roofing partners who are quietly turning their profiles into deal machines: The New Playbook That’s Booking 30+ Sales Calls/Month👉 Post Quality, Not Quantity 3 powerful posts a week > 7 pieces of noise. People remember quality. 👉 Connect with Intention Don’t just collect connections. Know who you’re adding and why. Map out your audience. Target decision-makers. 👉 Send Value-Driven DMs Forget pitch-slapping. Lead with value. Show your personality. Help them—even before they ask. 👉 Engage Daily Drop thoughtful comments on 50+ posts daily. Not just emojis—real takes. People notice. 👉 Build Your Audience Weekly Send 100+ connection requests per week to people who matter to your business. 👉 Stay Consistent (Especially When It’s Boring) This isn’t about dopamine hits. It’s boring some days—but boring is what works. Winners repeat what works. 👉 Follow Up with Purpose Don’t ghost warm leads. Check in with something relevant. Keep the door open. 👉 Double Down on What Works Track your posts, your DMs, your leads. Cut the fluff. Repeat what gets results. 👉 Adapt Your Offer and Content to Fit Their Needs What your audience needed last month may not be what they need now. Stay close to their problems. Here’s the kicker: 97% of people are doing LinkedIn completely wrong. They’re chasing likes. We’re chasing revenue. If you’re serious about getting inbound calls… If you’re serious about growing your brand… If you’re serious about closing deals from LinkedIn… Just give it one focused hour a day. No hacks. No AI tool. No secret script. Just clear messaging, human interaction, and consistency. My roofing partners are booking commercial projects worth six and seven figures, just by doing this daily. P.S. You can’t automate trust. You can’t outsource presence. In a world filled with bots, the human touch wins. Every time. Cheers, Khizar Javed Founder, RoofBuzzler | Digilight Marketing Helping Roofing CEOs Build Authority & Attract Premium Projects
They all are crying as Linkedin's reach is getting down But I am happy and here’s why. LinkedIn nowadays is prioritizing more Authentic Expertise over AI BS.Sharing real experiencesActually helpful contentThat educates & entertainsYour specific audienceSo, if you’re trying to write for virality. It’s doomed. It is the time when you can target to those who're intentful to do business. You need to write for your audience and can book 30+ calls: → Post quality always (even 3 days) → Connect with intention → Map out your audience. → DM with value + personality → Engage with 50+ people daily → Send 100+ connections weekly → Keep going when it’s boring do it. → Follow up with a purpose & intent. → Track what works, cut what doesn’t → Double down on formats that work. → Iterate your offer & content with their needs. 97% are all doing it wrong; still, you have an edge. If you’re serious about growing LinkedIn. if you’re serious about booking calls. If you’re serious about making money. Just dedicate an hour to your LinkedIn. It’s a boring job, but it works and my roofing partners are making millions of it. P.S. No AI tool can replace you, and now human touch is more valuable. Agree? Cheers, Khizar Javed Founder, RoofBuzzler, Founder, Digilight Marketing Helping roofing CEOs build authority and attract premium projects
In the competitive landscape of service-based businesses, it’s not uncommon for clients to express concerns about pricing. When a client tells you that you are “expensive,” it can trigger a range of reactions. However, lowering your prices or overworking to justify your fees is not the solution. In fact, these actions can lead to a downward spiral of diminishing value, attracting clients who are only looking for the cheapest option.
If your client tells you that you are expensive Then you don’t have to Lower prices to compete Overwork to justify fees Lose confidence in their worth Dropping prices → Attract even more cheap clients This is, by definition, a death spiral of diminishing value. You know Warren Buffett didn't chase clients. because he is: "(Strategically Positioned)" The top 1% of service providers: Share content specific to their audience. Talk specifically about their expertise. Sell premium. Focus on your positioning using psychological factors to your specific audience, build trust, and drive business, So you can: - Build an Expertise Monopoly - Own a High-Value Transformation - Create Scarcity Through Selection - Master Strategic Indifference Your strong Positioning + Messaging prequalify prospects so you and your team don't waste time on low-quality calls! P.S. people judge you, so make your personal brand deliver specific emotions! What you suggest to avoid cheap clients? Follow Khizar Javed to scale your business with your reputation!
