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The GFunnel Methodology

Customer Service Algorithm

All algorithms

The steps

  1. Detect. Receive the customer’s signal. Per Variable Principle: do not fill the variable of “what the customer wants” with assumption. Listen until the actual interest is visible.
  2. Match frequency before responding. Per Vibration: the customer’s emotional state must be acknowledged before content can land.
  3. Identify which Hermetic principle the customer’s issue is operating within. Mentalism (they don’t see the structure), Polarity (they’re framing it as opposite when it’s same-axis), Cause and Effect (they’re tracing wrong cause).
  4. Identify the gradient between current state and resolved state. Channel the resolution along that gradient.
  5. Resolve at the Kingdom level the issue exists. First Kingdom (replace product). Second Kingdom (fix process). Third Kingdom (restore relationship and trust).
  6. Document the interaction in the CRM. Per Database step. Patterns of customer issues are diagnostic for system improvements.
  7. Per Repetition: each resolution informs system improvement. Service interactions are the slime mold integration of the product’s real-world operation.
  8. Close the loop. Confirm resolution. Most service failures are confirmation failures.

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From the GFunnel Methodology v5.1 by Cameron Garlick, licensed CC BY 4.0. Steps are reproduced word for word.