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The GFunnel Methodology

Brand and Identity Algorithm

All algorithms

The steps

  1. Identify the Third Kingdom of the brand. What is it actually for? Not what it does — what it serves.
  2. Locate the convergence point per Layer IV. Where does the brand’s most-selfish creative desire converge with its most-selfless?
  3. Identify the frequency. Per Vibration: a brand resonates at a specific frequency. Audiences at that frequency are the brand’s natural audience.
  4. Establish the gradient between the audience’s current state and the state the brand promises to enable.
  5. Encode the gradient in language, visual, and experience. Per Gender: the projection (Masculine) must find receptive form (Feminine).
  6. Test for Correspondence. Does the brand express identically across every touchpoint? Inconsistency dissipates the frequency.
  7. Document the brand standards. Per Database step. The brand that lives only in the founder’s head dies with the founder.
  8. Iterate at higher baseline. Each market interaction integrates per Layer I.G into the brand’s evolving expression.

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From the GFunnel Methodology v5.1 by Cameron Garlick, licensed CC BY 4.0. Steps are reproduced word for word.