Unlocking New Opportunities with Meta Engagement / CTX Ads

Hey, everyone! Happy Thursday! Today, I'm excited to share some fantastic news about our ads platform on Meta. We’ve made some significant enhancements that will help businesses engage with potential customers in meaningful ways. Are you ready to dive in? We’re thrilled to roll out a brand new key objective: Engagement. This comes alongside our existing objectives like Lead Generation and Website Traffic. With this new addition, businesses can now drive meaningful conversations with potential customers through popular messaging platforms such as Facebook Messenger, Instagram Direct, and WhatsApp. So, how does this all work? When you create your ad, you’ll now see an option for Engagement. By selecting this option, you can set your ad to maximize conversions through messaging apps. The performance goal for these ads is to maximize the number of conversations, making it easier for businesses to connect with their audience directly.

Introducing Engagement / CTX Ads

Introduction of Engagement Ads

How It Works

Creating Engagement Ads

Why This Matters

Why is this feature so important? It provides businesses with a structured and optimized way to create and run Meta ads that focus on driving engagement through messaging. Unlike traditional ads that direct users to lead capture forms or websites, these ads encourage users to message directly, opening up a new channel for interaction.

This feature is particularly beneficial across various platforms:

WhatsApp: Reach customers where they already engage.
Instagram: Engage visually and interactively.
Facebook Messenger: Drive conversations in a familiar environment.

Benefits of Engagement Ads

Customizing Your Ads

When setting up your Engagement ad, you can customize the conversation form and call-to-action button. This allows you to tailor the interaction based on your business needs and customer preferences. You can see how everything will look and adjust accordingly.

Customization of Ads

Support and Resources

If you need help or want to learn more about creating conversation forms in the ad manager, there’s a great support document available. Just visit help.go.highlevel.com and search for “how to create a conversation form.” It’s packed with useful information.

Conclusion

In summary, the addition of Engagement / CTX ads provides businesses with a powerful tool to foster meaningful conversations with potential customers. It’s all about making connections and driving engagement in a way that feels natural to users. I hope you’re as excited as I am to leverage this new feature!

FAQ

What are Engagement / CTX ads?

Engagement / CTX ads are a new type of ad format that allows businesses to drive conversations with potential customers through messaging platforms like Facebook Messenger, Instagram Direct, and WhatsApp.

How do I create an Engagement ad?

When creating your ad, select the Engagement option, customize your conversation form and button, and follow the prompts to set up your ad.

Why should I use Engagement ads?

These ads allow you to connect directly with your audience, encouraging meaningful interactions that can lead to conversions and stronger customer relationships.

Where can I find more resources on creating ads?

You can find more resources and support documentation at help.go.highlevel.com.

Stay Connected!

Thank you for tuning in today! I hope you find these new features beneficial for your business. As always, feel free to reach out with any questions or feedback. Have a great Thursday, and I’ll see you in the next update!

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