Alex Hormozi is a distinguished Iranian-American entrepreneur, investor, author, and philanthropist renowned for his expertise in scaling businesses across diverse sectors, including fitness, software, e-commerce, and services. As the co-founder and managing partner of Acquisition.com—a private equity firm dedicated to empowering entrepreneurs through accessible education and strategic investments—he has built a portfolio generating over $250 million in annual revenue. Hormozi's philosophy emphasizes practical, high-impact strategies for customer acquisition, profitability, and growth, disseminated through bestselling books, podcasts, and free resources. His work fosters entrepreneurship in underserved communities, reflecting a commitment to equal access to education and business development. With an audience exceeding 12 million subscribers across social media platforms, Hormozi serves as a pivotal figure in modern business education, particularly through Acquisition.com's workshops and content hubs designed for ongoing skill-building.
Biography of Alex Hormozi
Alexander Hormozi, born on August 18, 1988, in Towson, Maryland, as a first-generation Iranian-American, navigated early financial challenges following his family's immigration from Iran when he was 10 years old. Demonstrating academic excellence, he graduated magna cum laude from Vanderbilt University in just three years, earning a Bachelor of Science in Human and Organizational Development with a concentration in Corporate Strategy.
Hormozi's entrepreneurial journey commenced in 2013 at age 24, when he resigned from a management consulting role to launch United Fitness, his inaugural brick-and-mortar gym. Despite initial setbacks, including the closure of his first venture, he rapidly expanded to six locations within three years. Leveraging insights from industry leaders, he pivoted to Gym Launch in 2016—a licensing model that revitalized struggling gyms by providing turnkey marketing and operational systems. Under his leadership, Gym Launch scaled to serve over 4,000 locations globally. Concurrently, he founded complementary ventures: Prestige Labs (a supplement company) and ALAN (a software-as-a-service platform for customer relationship management).
In 2021, Hormozi achieved significant milestones with the sale of Gym Launch and Prestige Labs to a private equity firm for $46.2 million, followed by an all-stock acquisition of ALAN by a strategic buyer. These exits enabled the establishment of Acquisition.com alongside his wife and business partner, Leila Hormozi, who has been instrumental in their joint endeavors. The firm now oversees a diversified portfolio spanning e-commerce, B2B/B2C services, e-learning, and SaaS, collectively surpassing $250 million in annual revenue without external funding.
Hormozi's influence extends beyond operations through his authorship of Amazon bestsellers $100M Offers (2021) and $100M Leads (2023), which have sold over 1 million copies combined and provide frameworks for crafting irresistible offers and generating scalable leads. His latest publication, $100M Money Models, released on August 16, 2025, explores advanced revenue architectures. As host of the podcast The Game w/ Alex Hormozi, he delivers insights on entrepreneurship, retention, and mindset, amassing millions of listeners. His YouTube channel, with over 2 million subscribers, features in-depth interviews and tutorials on business scaling.
A committed philanthropist, Hormozi dedicates time to promoting entrepreneurship and education in underprivileged communities. He and Leila maintain an estimated net worth of $100 million as of 2025, derived from their ventures and investments. Active on X (formerly Twitter) as @AlexHormozi, where he engages a following of nearly 1 million, Hormozi continues to shape the entrepreneurial landscape.