The GFunnel Methodology
Movement Building Algorithm
The steps
- Identify the founding signal. What core recognition or commitment is the movement built around? Per Domain 2 (Religious Process): every movement has a founding signal that codifies into doctrine.
- Identify the gradient. Movements channel a gradient between current state of the world and the world the movement seeks to bring forth.
- Apply Vibration. The movement resonates at a specific frequency. Frequency-matched participants are the natural movement; forced expansion to mismatched audiences dissipates the signal.
- Apply Process Density. Enough density of shared identity, practice, and language to crystallize; not so much that the movement closes to outsiders.
- Apply Five Modes of Propagation (Layer IV). Direct teaching, demonstration, documentation, system-building, cultural embedding. Movements that use only some modes do not propagate fully.
- Apply Layer I.G. Prior movements’ successes and failures inform the current. Every collapsed movement contributed information.
- Apply Pillar II (Complexity). Oversimplification creates the gaps that become predictable failure points. Honor the full complexity of what the movement requires.
- Document the movement’s articulation. Per Database step. Movements that exist only in spoken tradition degrade across generations.
- Per Repetition: movements compound through cycles of recognition, propagation, integration.
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From the GFunnel Methodology v5.1 by Cameron Garlick, licensed CC BY 4.0. Steps are reproduced word for word.