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Layer VII

The ACE System Algorithm (Sales / Revenue Process)

Use when any process where attention must be converted into commitment, prospect into customer, opportunity into outcome.

All algorithms

The steps

  1. Acquisition. Centralize attention channels. Tag at capture. Automate first response. Track ROI per channel. Reallocate to highest converters.
  2. Creation. Run the seven-step script: Permission, Discovery, Pain Excavation, Vision Pull, Solution Bridge, Offer Stack, Close. Each step has Yin/Yang phase — honor it.
  3. Objection handling: I.A.C.E. Isolate the real objection beneath the stated one. Acknowledge before shifting. Clarify with precision. Eliminate or escalate honestly.
  4. Expansion. Post-sale: automated referral sequences, monthly result reporting, quarterly review sessions. Expansion comes from served clients, not pursued ones.
  5. Document every interaction in CRM at capture. Per Database step: if not written, did not happen.
  6. Measure conversion at each step in the funnel. Identify the lowest-conversion step. Improve that step before optimizing elsewhere.
  7. Close the loop with Repetition. Each cycle informs the next.

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From the GFunnel Methodology v5.1 by Cameron Garlick, licensed CC BY 4.0. Steps are reproduced word for word.