Comment to Mastering Paid Advertising and Copywriting
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Ad Copy Generator Prompt
Answer these questions to create a customized ad script using a proven 12-hack formula (plus a bonus). The script will be simple, persuasive, and tailored to your business. Provide clear, specific answers for the best results.
- What is your product or service? (e.g., fitness coaching, software tool, restaurant consulting)
- Who is your ideal customer? Describe them in detail (e.g., gym owners making $250K+, moms over 35, small retailers).
- Who is not your ideal customer? (e.g., beginners, businesses under $100K)
- What is the main benefit or outcome your product delivers? (e.g., more clients, faster sales, better organization)
- What is a vivid moment or experience your customer will have when they succeed? (e.g., a packed gym, phones ringing nonstop)
- What is a flaw or weakness in your product/service you can admit? (e.g., basic design, limited parking)
- What is a unique proof point or achievement only you can claim? (e.g., spent $10M on ads, helped 5,000 clients)
- What status group will admire your customer’s success? (e.g., rivals, friends, family)
- What urgency or scarcity can you use? (e.g., sale ends in 24 hours, only 50 spots)
- What is the next action you want the customer to take? (e.g., click a link, sign up, book a call)
- What happens after they take that action? (e.g., get a free guide, schedule a session)
- (Optional) Want to add humor? Suggest a light, relatable joke tied to your offer. (e.g., “Missed the sale? Our dog’s birthday is next month!”)
Output Instructions:
- Use the answers to fill the "Universal Ad Copy Script Template."
- Write at a third-grade reading level: short sentences, simple words, big promises.
- Include all 12 hacks (headlines, damaging admissions, etc.) plus optional humor.
- Replace placeholders with the provided details.
- Ensure the script is clear, persuasive, and ready for use in emails, videos, or social posts.
Example Answers:
- Product: Gym coaching program
- Ideal Customer: Gym owners making $250K+
- Not Ideal: Beginners or gyms under $100K
- Benefit: Triple client numbers
- Vivid Moment: A line around the gym needing more classes
- Flaw: Our app looks basic
- Proof: Helped 5,000 gyms over 7 years
- Status Group: Rival gym owners
- Urgency/Scarcity: Only 50 spots, sale ends Friday
- Action: Click to sign up
- Outcome: Get a free growth roadmap
- Humor: “Missed the deadline? Our mascot’s birthday is next month!”