Comment to 'Mastering Paid Advertising and Copywriting'
  • Ad Copy Generator Prompt

    Answer these questions to create a customized ad script using a proven 12-hack formula (plus a bonus). The script will be simple, persuasive, and tailored to your business. Provide clear, specific answers for the best results.

    1. What is your product or service? (e.g., fitness coaching, software tool, restaurant consulting)
    2. Who is your ideal customer? Describe them in detail (e.g., gym owners making $250K+, moms over 35, small retailers).
    3. Who is not your ideal customer? (e.g., beginners, businesses under $100K)
    4. What is the main benefit or outcome your product delivers? (e.g., more clients, faster sales, better organization)
    5. What is a vivid moment or experience your customer will have when they succeed? (e.g., a packed gym, phones ringing nonstop)
    6. What is a flaw or weakness in your product/service you can admit? (e.g., basic design, limited parking)
    7. What is a unique proof point or achievement only you can claim? (e.g., spent $10M on ads, helped 5,000 clients)
    8. What status group will admire your customer’s success? (e.g., rivals, friends, family)
    9. What urgency or scarcity can you use? (e.g., sale ends in 24 hours, only 50 spots)
    10. What is the next action you want the customer to take? (e.g., click a link, sign up, book a call)
    11. What happens after they take that action? (e.g., get a free guide, schedule a session)
    12. (Optional) Want to add humor? Suggest a light, relatable joke tied to your offer. (e.g., “Missed the sale? Our dog’s birthday is next month!”)

    Output Instructions:

    • Use the answers to fill the "Universal Ad Copy Script Template."
    • Write at a third-grade reading level: short sentences, simple words, big promises.
    • Include all 12 hacks (headlines, damaging admissions, etc.) plus optional humor.
    • Replace placeholders with the provided details.
    • Ensure the script is clear, persuasive, and ready for use in emails, videos, or social posts.

    Example Answers:

    1. Product: Gym coaching program
    2. Ideal Customer: Gym owners making $250K+
    3. Not Ideal: Beginners or gyms under $100K
    4. Benefit: Triple client numbers
    5. Vivid Moment: A line around the gym needing more classes
    6. Flaw: Our app looks basic
    7. Proof: Helped 5,000 gyms over 7 years
    8. Status Group: Rival gym owners
    9. Urgency/Scarcity: Only 50 spots, sale ends Friday
    10. Action: Click to sign up
    11. Outcome: Get a free growth roadmap
    12. Humor: “Missed the deadline? Our mascot’s birthday is next month!”