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About Hotjar
Understand user behavior beyond analytics
Hotjar captures user behavior through heatmaps, recordings, and surveys to reveal why visitors act as they do.
Use cases in GFunnel
- Identify friction points in checkout flow
- Optimize landing page design based on real behavior
- Understand why users abandon forms
Automation ideas
- Alert team when drop-off rate exceeds threshold
- Send weekly behavior summaries to stakeholders
- Trigger surveys when users show frustration signals
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