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About Facebook Conversions (for Business admins)
Server-side conversion tracking for better ad targeting
Track customer conversions server-side to improve Facebook ad performance and ROI.
Use cases in GFunnel
- Track e-commerce purchases for retargeting
- Monitor lead form submissions offline
- Measure app installs and registrations
Automation ideas
- Auto-sync CRM conversions to Facebook daily
- Trigger ad adjustments on conversion spikes
- Auto-create lookalike audiences from data