← All apps
Facebook Conversions (for Business admins)
Server-side conversion tracking for better ad targeting
About
Track customer conversions server-side to improve Facebook ad performance and ROI.
Use cases in GFunnel
- Track e-commerce purchases for retargeting
- Monitor lead form submissions offline
- Measure app installs and registrations
Automation ideas
- Auto-sync CRM conversions to Facebook daily
- Trigger ad adjustments on conversion spikes
- Auto-create lookalike audiences from data
Categories
AnalyticsE-CommerceMarketing
Departments
Revenue GenerationStrategy & AnalyticsTechnology