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Facebook Conversions
Track customer events server-side for better Facebook ad targeting
About
GFunnel users can integrate Facebook Conversions to automatically send customer event data from their CRM or database to Facebook's server-side API, enabling precise ad targeting and campaign optimization without relying on pixel-based tracking.
Use cases in GFunnel
- Send purchase events to Facebook for conversion tracking and lookalike audiences
- Track lead submissions and sign-ups server-side for accurate ROAS measurement
- Build retargeting audiences based on customer actions in your CRM
Automation ideas
- Auto-send purchase events to Facebook when orders are completed in your system
- Trigger lead event sync when new contacts are added to specific CRM pipelines
- Automatically update Facebook custom audiences based on customer lifecycle changes
Categories
AnalyticsMarketingE-Commerce
Departments
Revenue GenerationStrategy & Analytics