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About Customer Fields
Collect and store custom customer data on Shopify
Enables Shopify stores to gather and organize custom customer information beyond standard fields for personalization and segmentation.
Use cases in GFunnel
- Collect preferences for product recommendations
- Store loyalty program tier and points data
- Track customer business type for B2B targeting
Automation ideas
- Auto-segment customers by custom field values
- Trigger email campaigns based on custom data
- Sync custom fields to CRM platforms
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